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How to Find a Briliant Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you want that web site to bring in money, it should be written very well. Unless you're good at copywriting already it's a good idea to employ someone qualified to create the text on your website. A skilled copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are the same. Some of them are very gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to write web copy needs to have a web site that features their bio, a resume, several samples and anything else they want to share. If they don't have a site of their own, how can they assist you with your site? Look at the copy on their site too. If it is replete with typos and grammar errors this is not a good sign.
Do you respond well as you go over the web copy on the writer's web site? This is more involved than simply noticing grammar and spelling errors. Does the copy make you feel any type of emotional response? Does the copy prompt you to like him or her? Does it make you want to follow up and discover more about the copywriter? Does it make you feel like you have to hire the writer straightaway? Does the copy make you want to run for the hills? Does the website copy push you to be angry? All of these are important reactions and you must pay attention to them.
Look into the copywriter's background a bit. Seek reviews on impartial sites and online discussion boards. It's not likely that you will find any negative reviews on the writer's own site. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these postings. It is wise to ask the compywriter to provide you references as well. You must actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is particularly important if the copywriter says he or she is an expert in a certain field. If the writing is unclear and reads like a reproduced Wikipedia article, you should move on.
You have several site options available to you when you're trying to see whether or not to hire a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.